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商品編號： 9-811-056 出版日期： 2011/01/06 作者姓名： Eisenmann, Thomas R.;Jain, Amit 商品類別： Entrepreneurship 商品規格： 15p 再版日期： 2014/11/10 地域： California;Silicon Valley 產業： 個案年度： 2005 - 2009
商品敘述：
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the company''s history from conception through 2009, when strategic options include broadening beyond Flash games into iPhone-, Android- and Facebook-based games, and vertically integrating into the game aggregator role, which would capture more value but put Mochi into direct competition with platform partners.
涵蓋領域：
Entrepreneurship;Business models;Internet
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